In the business world we often hear the term “position determine success.” This is a very convenient, especially when it does. Existence of the business of brand products in the eyes of consumers
Create your account account product positioning in the minds of customers is not easy. The company or operators must perform to find the best. Position in the hearts of customers from a variety of marketing strategies this is especially important because the position in the starting blocks for the entrepreneur to convince potential customers and customer before they buy. Products you offer
Even so because today is a business and players who do not follow the account strategy and positioning. Conditions, that the product or service that you would forget quickly use a consumer, it is not to maximize the development of the company and open for bankruptcy before reaching the pinnacle of success.
In order to avoid the possibility of bad will be the occasion our four errors will be informed of the position of the building is often accomplished by the shops.
First, in the position. The first mistake often made companies less apt to emphasize the benefits of the product. Sometimes there is no benefit to the consumer product, so a specific audience is less interested in the product and the product was used, less memorable than the consumer in mind was built. For example, the strategy, the fast-food restaurants CFC “Just do not chicken” is less successful in attracting the interest of consumers because rooted in the minds of consumers in the KFC account is dispersed in the other world.
Second, by position. Conversely, for one, which meant to give the product a very high position in the minds of consumers, so they assume that the price is lower and less affordable for all related an account.
Third Lost positioning. The third mistake that account with a photo, too many claim or changes in the product bill quite often confused. For example, like spicy chips product marketing strategy Maicih now split in two, and both Maicih name but different image or logo. Such a strategy was less effective, leaving only the customers confused and gradually the trust may fall.
Four questionable positioning. In wholesale of consumers is difficult to progress from an account if the product features, price or production believe. For example, claims that the marketing strategy of the company, its products are of high quality, often even the consumer doubt because they only promote fear inedible